{"id":551,"date":"2022-10-10T10:28:44","date_gmt":"2022-10-10T09:28:44","guid":{"rendered":"http:\/\/www.wallglamourprojects.co.uk\/?p=236"},"modified":"2022-11-19T08:47:05","modified_gmt":"2022-11-19T08:47:05","slug":"artwork","status":"publish","type":"post","link":"https:\/\/www.wallglamour.com\/blog\/artwork\/","title":{"rendered":"Artwork"},"content":{"rendered":"

As a commercial interior designer you always have brilliant ideas for spaces, you usually know what you want to see, but have you ever wondered what it takes to make your ideas reality? How do those huge photographic wall murals go from your screen to the walls of a building? How do you turn that dull space into something inspiring? In this series of articles we cover these processes, from initial idea through to the finished space. In this post we look at the artwork procedure. Some of the terms in this post may not be familiar so we have included a glossary below.<\/span><\/p>\n

At Wall Glamour we have many years experience creating and working with artwork, and high quality artwork is at the core of everything we do. You might not know the print industry definition of the word \u2018artwork\u2019. In print it is short for \u2018print ready artwork\u2019. This generally means having a design file that, when sent to a printer, is going to produce a print that is fit for purpose. In traditional litho printing this may mean a brochure is laid up correctly with the correct pages facing each other, or on a full-colour business card it might mean having crop-marks and enough bleed to ensure the cards look as good as possible once trimmed to the finished size.<\/span><\/p>\n

Wide format digital printing<\/strong><\/p>\n

In wide format digital printing, which is Wall Glamour\u2019s area of expertise, we have to produce a mural with enough bleed to account for walls that might be bigger than specified, and have an overlap for printing multiple drops. There are a considerable amount of things to do to produce final artwork, much of which is difficult for a design team to do without prior experience. We often can work with a designer or team to make the process simpler be either giving them a full specification sheet (example below) or by providing them with a minimum specification sheet (also below). This is a list of the basic requirements required to make their artwork be the best it can be once it is on the wall.<\/span><\/p>\n

This is how we \u00a0typically work with a design team who provides the basic type of artwork for a project:<\/span>
\nFirstly the artwork is sent to us using Dropbox, Box, WeTransfer or another large file transfer service. Once received, we create a folder using the job number and create two folders within it, one for Customer Artwork (the original file), and another called Print Artwork for the modified files. There should always be a specsheet and set of visuals with the project artwork (possibly sent earlier in the process) so this will also be added to the folder. A member of our production team will then work through the artwork and prepare it.<\/span><\/p>\n

The software<\/strong><\/p>\n

The two main applications we use for print ready artwork are Adobe Photoshop and Illustrator (we always have the latest versions). If some of the artwork are photographic images we will usually get these sized correctly within Photoshop and have them ready to print quickly. We deal with huge print files all day long so our files are typically around 1gb. However, if we printed a mural for a 15m corridor it would be about 6 or 7GB, which is pretty huge! We save these size prints at 1:1 or 100% and usually at the highest dpi we can. Once the artwork for a mural is complete, it is sent to our RIP software which allows us to split the mural into a few drops. We add an overlap for installation and then we hit the print button – a mural with three drops will typically take 1.5hrs to print.<\/span><\/p>\n