{"id":1627,"date":"2023-03-31T14:15:38","date_gmt":"2023-03-31T13:15:38","guid":{"rendered":"https:\/\/www.wallglamour.com\/?p=1627"},"modified":"2023-03-31T14:15:38","modified_gmt":"2023-03-31T13:15:38","slug":"6-examples-of-bad-branding","status":"publish","type":"post","link":"https:\/\/www.wallglamour.com\/blog\/6-examples-of-bad-branding\/","title":{"rendered":"6 Examples of Bad Branding"},"content":{"rendered":"

The List of What Not To Do!<\/h2>\n

If you\u2019re a business getting ready to launch, or have recently launched your business, this list of bad branding examples is just for you, giving you ideas of what NOT to do.<\/span><\/p>\n

This list is also for any company that is planning a re-brand, we give you some great real-life examples of bad branding and the everlasting impact it can have for your business. <\/span><\/p>\n

6 – Bad Logos<\/b><\/h3>\n

 <\/p>\n

Starting off the list we have perhaps the most obvious one which is just creating or rebranding a logo that just isn\u2019t good. Now of course, logo designs are subjective but one thing we can all agree on is logos should let the customers know what the business is, either by words or imagery. For example if you start a company that sells shoes, not mentioning shoes in your business name or imagery will be confusing to first-time customers who won\u2019t have a clue what you\u2019re business is about.\u00a0<\/span><\/p>\n

There are certain exceptions such as huge corporate companies like McDonalds and Apple who just have a single image or the letter M, but that\u2019s the difference. They\u2019ve already established their brand over the years, so until you have a recognisable brand, it\u2019s best to be clear to your customers with your logo. Also, try to be creative, or hire a creative person to design it for you. Remember, memorable & informative!<\/span><\/p>\n

Here are some examples of big companies that had just plain bad logo designs.<\/span><\/p>\n

\"\"<\/a> \"\"<\/a><\/p>\n

5 – Copying Logos\/Designs<\/b><\/h3>\n

Staying on the topic of logos as it is a large part (but not all) of your brand, some companies think it\u2019s a good idea to \u201creplicate\u201d their biggest competitors by creating a logo or design that is almost identical to there\u2019s that they\u2019ll somehow win over the competition from it. Unfortunately, business & brand doesn\u2019t quite work like that. In fact, that\u2019s the exact opposite reason as to what makes a brand worth something. It\u2019s the brand’s identity, it\u2019s uniqueness that makes it stand out amongst the rest, not trying to be something they\u2019re not. If you\u2019re designing your logo for the first time or you\u2019re rebranding, take into consideration what makes your brand unique to you. <\/span><\/p>\n

Here\u2019s what we mean by companies trying to replicate other designs. <\/span><\/p>\n

\"\"<\/a> \"\"<\/a><\/p>\n

4 – Bad Advertising<\/b><\/h3>\n

When it comes to advertising or promoting your brand to the public you need to take into consideration what this will make people think about your brand as well as what you want to achieve by advertising. Ultimately, the simple answer is you want to advertise to promote your business, to increase sales and make more money. At least that\u2019s one of the reasons you advertise and that\u2019s ok! There\u2019s nothing wrong with having a goal to be a more wealthier business, but what\u2019s not ok is jeopardising your brand in order to achieve this. Take Sainsbury\u2019s for example, they posted this poster in stores across the country with the hope that they could increase pockets by encouraging people to spend a little more there. <\/span><\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

That seems fair enough right? WRONG! Because they have done this at the expense of their brand. The idea of increasing profits is at the core of advertising but blatantly spelling it out is not the right way to approach it. In this instance it just makes you look greedy and that you just want more more more. <\/span><\/p>\n

 <\/p>\n

As you can imagine this advertising disaster was quickly removed by Sainsbury\u2019s but the damage was already done to their brand and to make matters worse, supermarket competitor Lidl capitalised on Sainsbury\u2019s mistake and released this similar ad not long after, showing people that they\u2019re encouraging people to save their money and they\u2019re not asking for more more more. <\/span><\/p>\n

\"\"<\/a><\/p>\n

In short, the moral of the story is don\u2019t jeopardise your brand through advertising to increase sales, it will not work!\u00a0 <\/span><\/p>\n

 <\/p>\n

3 – The Wrong Target Audience<\/b><\/h3>\n

So you\u2019ve established the perfect product that will inevitably do well if branded and marketed to the right people. Now you\u2019re ready to begin branding phase 1 you need to consider WHO this product is for and WHAT the audience will think of when seeing your brand. For example, you wouldn\u2019t create a product such as an ultra-durable lightweight walking stick and spend your time creating a brand that appeals to the youth with bright colours and pictures of young people using them, would you? This is where a lot of businesses go wrong because their brand isn\u2019t aimed at who it should be aimed at. You need to know your potential customer inside out, who is this product for? What do they want to see? These are all the questions you need to ask yourself when designing a brand for the first time.<\/span><\/p>\n

 <\/p>\n

2 – Brand Attention<\/b><\/h3>\n

Phase 2 of the branding stage is once you\u2019ve established your brand, customer etc you need to maintain it. Your brand is like a car and if not looked after properly it will not perform well and will let you down eventually. What we mean by this is don\u2019t be afraid of innovation and change from time to time. Try new things like different ad platforms, put more effort into social media, start a podcast, make videos, promote it with some STKRS! \ud83d\ude09 <\/span>The opportunities that you can do with your brand are endless so give your brand the attention it deserves!<\/span><\/p>\n

 <\/p>\n

1 – Forgetting That Brand Is All-Encompassing<\/b><\/h3>\n

This is the real one that a lot of people forget about or don\u2019t realise at all and that\u2019s the fact that your brand is more than just a cool logo or a unique colour scheme. It\u2019s EVERYTHING to do with your business <\/span>like your website usability, the cleanliness of the office, and how you answer the phone. It\u2019s the way your emails look, your spelling and grammar, what your timekeeping is like, and whether your packaging is appealing. This is the reason we\u2019ve adopted the phrase BRANDEVERYTHING it\u2019s because it\u2019s true, your brand IS everything associated with your business so make sure you make it the forefront of everything you do with your company.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

The List of What Not To Do! If you\u2019re a business getting ready to launch, or have recently launched your business, this list of bad branding examples is just for you, giving you ideas of what NOT to do. This list is also for any company that is planning a re-brand, we give you some… Read more »<\/a><\/p>\n","protected":false},"author":3,"featured_media":616,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"acf":[],"yoast_head":"\n6 Examples of Bad Branding - Wall Glamour<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wallglamour.com\/blog\/6-examples-of-bad-branding\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Examples of Bad Branding - Wall Glamour\" \/>\n<meta property=\"og:description\" content=\"The List of What Not To Do! If you\u2019re a business getting ready to launch, or have recently launched your business, this list of bad branding examples is just for you, giving you ideas of what NOT to do. This list is also for any company that is planning a re-brand, we give you some... 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